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  In the 21st century, mass media and communication are increasingly playing a vital role. Business enterprises are connecting to their customers and stakeholders more than ever before through traditional and social media. Companies are utilising contemporary forms of communication to share information, news and opinions. Let's see the essential functions of mass communication. Sharing news and information Sharing news and information about local and global events is one of the primary functions of mass communication. While Facebook and Twitter are known as social networking platforms, they are also vital outlets for news. Firms are increasingly using social and traditional media to reach a large audience and engage readers. With the latest tools, customers feel connected and informed. Opinion Discussion Discussion of opinion is another essential function. Mass media shape the opinion of the audience and through social media, one can involve in interactive discussions. The audience